Elonique Dalhuisen
2 min

How to master your restaurant mission and vision statements

2 min

Value Statement

Your values define the decisions you make and the people whom you work with. For that reason, your value statement should be defined before moving onto any other statement or idea.

When getting started on your value statement, it might help to list out a few of your competitive traits. What sets you apart? Why should people buy from you?

Try not to explain what your restaurant does or what you’re planning for the future in this statement, as that will be explored in your vision and mission. Instead, your value statement should be a succinct, powerful explanation of what your company believes in.

Vision Statement

Once you’ve defined your value statement, you can move onto your vision statement. Your vision is all about why your restaurant concept matters, and how it can influence people and the larger community around it.

One way to hone in on your vision statement is to think about it as the “what” portion of your restaurant’s goals. What are you aspiring to do? How does this vision set you apart from your competitors? It might help to think back to your original motivations for opening the restaurant. Think about what you imagined for your concept, and what that might mean to other people.

Mission Statement

If your vision statement is the how behind your restaurant, then your mission is the what. Essentially, your mission details how you’re going to make your goals and dreams a reality.

Perhaps your vision is to bring authentic French food to rural Ohio – but your mission details how you’ll achieve that vision through affordable prices and a traveling food truck.

Mission statements for a restaurant can span a few sentences, but they are usually short and sweet. In fact, some of the most famous restaurant mission statements are just a few words.

The best restaurant mission statements cater to the desires of the audience, yet are honest about what the restaurant is trying to accomplish.

Culture Statement

It might seem challenging to differentiate a culture statement from a mission statement. However, it’s easy to think about if you consider your mission statement as an external force and your culture statement as an internal force.

After all, your culture is something that’s purely internal, and it determines how people interact with customers, what employees value, and what your workforce stands for. That being said, your culture statement should reflect all of these things.

Think about it this way: sushi restaurant mission statements might actually look similar to mission statements for Mexican restaurants. However, chances are these restaurants have highly different cultures if you were to look behind the scenes.

Get started with our Restaurant Mission Statement Generator.

Now that you know what you are creating, you have to get inspired. 

From an upscale cocktail lounge to a burger and fries dive, there are many different personalities your new restaurant or bar can assume. Defining your mission statement is an important way that you can attract the right customers and reinforce your goals, which can set you up for long-term success.