How to Write Restaurant Mission and Vision Statements in 2021

How to Write Restaurant Mission and Vision Statements in 2021

Let’s get started on your restaurant’s mission statement and outline your vision and goals.

What Is a Good Restaurant Mission Statement?

A good restaurant mission statement clearly defines your restaurant’s goals. It also explains why your restaurant exists, and what makes it different.

This will typically relate to the dining experience, how you will ensure absolute guest satisfaction or broader issues like the environment, for example. If you choose to make your mission statement about a broader problem, it works best when it is something that appeals to your target customer.


Here are three mission statement examples:

Dining experience: Create the best donuts in the world—Krispy Kreme

Guest satisfaction: Create memorable experiences for everyone—Nando’s

Broader issues: We believe it’s our responsibility to protect and preserve our oceans and marine life for generations to come—Red Lobster

Don’t Forget Your Vision Statement

Your restaurant vision is similar to your mission statement. It defines where you want your restaurant to be in the future.

When creating your vision, think about what the ultimate goal of your restaurant is. It could be something small like consistently providing exceptional fine dining experiences to guests or something more ambitious like global restaurant expansion.

To write a restaurant mission and vision statement, be specific and unique to your restaurant. They will strike the balance between being optimistic and matching the reality of your restaurant.

How Do You Write a Mission and Vision for a Restaurant?

All restaurateurs have a reason why they opened their restaurant and choose to serve a specific type of cuisine. They should also know what success means to them.

Creating a mission and a vision statement is simply a case of communicating this information clearly and concisely to your restaurant customers.

If your reasons aren’t clear, you’ll have to focus on gathering your thoughts first. To help, The Balance SMB recommends answering these three questions:

  • What does your restaurant do?
  • How does your restaurant do it?
  • Why does your restaurant do it?

These questions will help you clarify why you are in the restaurant business and ultimately, help you write your mission and vision statement.

Creating a vision statement for your restaurant is a similar process to creating a mission statement. Use the content of your mission to consider what success looks like to you. For example, how will your restaurant look in three or five years once you have achieved your goals?

Your mission and vision statements should be linked.

If your mission statement is: “Bring authentic deep-dish pizza to the local area,” your vision statement should be something like: “Be a recognized brand in the local area and the number one place people choose to fill their pizza cravings.”

The final step is to take this information and write it in a way that is likely to resonate with those that read it. Instead of just stating the answers to the questions, spend some time crafting a sentence or paragraph that you are happy with.


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How to Write Restaurant Mission and Vision Statements in 2021

Let’s get started on your restaurant’s mission statement and outline your vision and goals.

What Is a Good Restaurant Mission Statement?

A good restaurant mission statement clearly defines your restaurant’s goals. It also explains why your restaurant exists, and what makes it different.

This will typically relate to the dining experience, how you will ensure absolute guest satisfaction or broader issues like the environment, for example. If you choose to make your mission statement about a broader problem, it works best when it is something that appeals to your target customer.


Here are three mission statement examples:

Dining experience: Create the best donuts in the world—Krispy Kreme

Guest satisfaction: Create memorable experiences for everyone—Nando’s

Broader issues: We believe it’s our responsibility to protect and preserve our oceans and marine life for generations to come—Red Lobster

Don’t Forget Your Vision Statement

Your restaurant vision is similar to your mission statement. It defines where you want your restaurant to be in the future.

When creating your vision, think about what the ultimate goal of your restaurant is. It could be something small like consistently providing exceptional fine dining experiences to guests or something more ambitious like global restaurant expansion.

To write a restaurant mission and vision statement, be specific and unique to your restaurant. They will strike the balance between being optimistic and matching the reality of your restaurant.

How Do You Write a Mission and Vision for a Restaurant?

All restaurateurs have a reason why they opened their restaurant and choose to serve a specific type of cuisine. They should also know what success means to them.

Creating a mission and a vision statement is simply a case of communicating this information clearly and concisely to your restaurant customers.

If your reasons aren’t clear, you’ll have to focus on gathering your thoughts first. To help, The Balance SMB recommends answering these three questions:

  • What does your restaurant do?
  • How does your restaurant do it?
  • Why does your restaurant do it?

These questions will help you clarify why you are in the restaurant business and ultimately, help you write your mission and vision statement.

Creating a vision statement for your restaurant is a similar process to creating a mission statement. Use the content of your mission to consider what success looks like to you. For example, how will your restaurant look in three or five years once you have achieved your goals?

Your mission and vision statements should be linked.

If your mission statement is: “Bring authentic deep-dish pizza to the local area,” your vision statement should be something like: “Be a recognized brand in the local area and the number one place people choose to fill their pizza cravings.”

The final step is to take this information and write it in a way that is likely to resonate with those that read it. Instead of just stating the answers to the questions, spend some time crafting a sentence or paragraph that you are happy with.


About the author
Place comment